Global competitiveness of the company Unilever in Pakistan Research Paper

orbicular competitiveness of the company Unilever in Pakistan - Research Paper ExampleThe government has developed the policies which could harbour the cost of production let out thereby, providing benefits to private sector. However, legal framework of Pakistan is very atonic because of ineffective policies and weak restrictive structures (Asian Development Bank). Infrastructure Resources in Pakistan argon throttle and the countrys root word needs are massive. It is because of the limited fiscal space and huge gaps in capacity of public sector to develop infrastructure (IPDF). With the change magnitude multinational companies, a significant development has been observed. However, infrastructure ratings are mixed such as low rank in electric supply and telephone lines and better rank on shift and railways infrastructure (Asian Development Bank). Macro-economy Table shows that GDP growth of Pakistan is 4.1 percentage in 2010 as compared to 2.1 percent in 2009. In 2007 the GD P growth rate was 7.0 percent and in next few years it declined importantly which reflects the impact of global financial crisis. Exchange rate of Pakistan Rupee is Rs.86.21/1$ in 2010 as compared to Rs.60.16/1$ in 2005. It means that Pakistani Rupee has declined significantly against dollar within a period of quintet years. Inflation has increased from 9.3 percent in 2005 to 12.90 percent in 2010 (Board of Investment Government of Pakistan). Pakistan economy has face up two major natural disasters in the past few years including massive flooding and earthquake. Because of short(p) infrastructure and construction, such disasters actually hurt the Pakistan economy. According to CEO, Ehsan Ali Malik, full-year gross revenue target of Unilever declined by 7 percent in Pakistan because of floods (Sharm). Table Economic Indicators of Pakistan Source... Global competitiveness of the company Unilever in Pakistan Pakistan economy is confront significant challenges because of security co ncerns and macroeconomic deterioration. Since private sector plays a very critical role in supporting the overall economy therefore, Pakistani government supports and attracts private sector investments. The government has developed the policies which could keep the costs of production low thereby, providing benefits to private sector. However, legal framework of Pakistan is very weak because of ineffective policies and weak regulatory structures. Resources in Pakistan are limited and the countrys infrastructure needs are massive. It is because of the limited fiscal space and huge gaps in capacity of public sector to develop infrastructure (IPDF). With the increasing multinational companies, a significant development has been observed. However, infrastructure ratings are mixed such as low rank in electric supply and telephone lines and better rank on transport and railways infrastructure. Unilever has been pursue very aggressive marketing strategies. Since company has developed hug e range of products and most of the customers are not even aware of the products which belong to company. Therefore, company should develop advertising strategies that promote company image with products and sales should be promoted by attracting the customers to believe in Unilever.