Strategies That Capitalize On An Organizations Strengths Marketing Essay

Strategies That Capitalize On An Organizations Strengths Marketing Essay A SWOT Analysis is used to develop strategies that capitalize on an organizations strengths, minimize the effects of any weaknesses, exploit available opportunities and defend against threats. Implementing these strategies leads to achieving the organizations objectives. SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. By focusing on the key factors affecting your business, now and in the future, a SWOT analysis provides a clear basis for examining your business performance and prospects. INTRODUCTION General Motors Corporation is the worlds largest automaker company founded in 1908 which Employs about 326, 999 people around the world with its headquarters in Detroit, Michigan, USA. Founded in Flint, Michigan as a holding company for Buick, then controlled by William C. Durant and acquired Oldsmobile later that year. The following year, Durant brought in Cadillac, Elmore and Oakland. In 1909, General Motors acquired the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessor of GMC Truck. A Rapid became the first truck to conquer Pikes Peak in 1909. Durant lost control of GM in 1910 to the companys bankers, because of the large amount of debt taken on in its acquisitions. GM holds the biggest share in GM Daewoo Auto Technology Co. of South Korea and has product, powertrain and purchasing collaborations with Suzuki Motor Corp. and Isuzu Motors Ltd. of Japan. The company also has advanced technology partnership with Toyota Motor Corporation of Japan, DaimlerChrysler AG and BMW AG of Germany, and vehicle manufacturing Ventures with several automakers around the world, including Toyota, Suzuki, Shanghai Automotive Industry Corporation of China, AVTOVAZ of Russia and Renault SA of France. GM along with its strategic partners manufactures trucks cars in 31 countries, and the vehicles through these well-known brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. China is known to be the largest national market, followed by the U.S., Brazil, Germany, U.K., Canada, Italy. General Motors Company develops, produces, and markets cars, trucks, and parts worldwide. The company offers its products under the brand names of Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Opel, Isuzu, Vauxhall, Jiefang, FAW, and Wuling. The companys cars, trucks, and parts are marketed through retail dealers in North America, and through distributors and dealers outside of North America. In addition to the products it sells to its dealers for consumer retail sales, the company also sells cars and trucks to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. As of December 31, 2009, the company had 5,619 vehicle dealers in the U.S.; 568 in Canada; and 263 in Mexico. Additionally, there were a total of 14,317 distribution outlets throughout the rest of the world. Significant Events In February 2010, the company completed the sale of Saab Automobile AB to Spyker Cars NV. In September 2009, the company decided to wind-down the Saturn brand and dealership network. On August 18, 2010, General Motors Corporation is collaborating with SAIC Motor Corporation. The collaboration is targeted at developing 1.0 litre and 1.5 litre engines for small cars. On August 26, 2010, General Motors Company has collaborated with Bright Automotive, Inc. The collaboration is targeted at offering an electric commercial fleet vehicle. In October 2010, General Motors Company had set up a used car joint venture with Shanghai Automation Instrumentation Co., Ltd. to expand into an untapped segment of the worlds biggest auto market. Mission and vision GM is one of the respected auto companies in the world. It has a variety of products that ensure that the company is faring well in the market. The companys headquarters is located in New York, United States and looks forward to establishing an outlet in every country of the world. Product analyses The planning strategy is looking on how the GM products are faring in the world auto market. The existence of the company in the market is based on an extensive research that was carried out in the European market which shows that there is still large untapped market potential in the auto industry in Europe and other parts of the world. The GM Company specializes in Designing and making of automobiles, trucks, locomotives, and related parts such as chassis, interiors, drivetrains, and electronics (Brandi, 2007). The company employees more than 205,000 people in every major region of the world and does business in some 157 countries. GM and its strategic partners manufacture cars and trucks in 31 countries of the world. The SWOT analysis of General Motors is given below. Strengths 1. Large Market Share Although GMs market share in the US has dropped it is still very much competitive at 26 percent. They also have an increasing share in the Chinese market. With the right decisions there is no reason for GM to not become the automotive leader it once was. 2. Global Experience As explained above even with GMs recent decline they still have the market share and the experience to bounce back. They have been a worldwide company for nearly a century now and have established themselves as the global leader for most of them. If you recall I mentioned above that a current opportunity for GM is to expand globally and as we can see they already have the experience to do so. It is just a matter of the correct planning and proper implementation of those plans that will decided whether or not GMs goals are achieved. 3. Variety of Brand Names GM as I mentioned has been the automotive leader for the majority of the last century. A large reason for that is the wide variety of quality brand names that appeal to all target markets. The current GM brands include: Chevrolet, GMC, Cadillac, Buick, Pontiac, Saturn, Hummer, Saab, Daewoo, Opel, and Holden. 4. GMAC Customer Financing Program Since its establishment in 1919 it has proven to be GMs most reliable source of revenue. 5. OnStar Satellite Technology Developed in 1996 OnStar currently has over 3 million subscribers and is standard on all GM vehicles. This technology allows the vehicles to be tracked in the event of an emergency or theft. It also allows the driver and or passengers the ability to communicate with OnStar personnel at the click of a button. Weaknesses 1. Behind on Alternative Energy Movement This is GMs biggest weakness. The alternative energy/hybrid trend has begun to take place in the automotive industry and GM has been one step behind the competition in terms of alternative energy vehicles. This has led to many problems including loss of market share and a decrease in company profit. In order for any automotive company to be successful from this point forward they must be Hybrid friendly and fuel efficient. 2. Poor Organizational Structure As we can see in exhibit 1 of the case GMs organizational structure seems to be too vertically integrated. This causes a lack of communication between employees from top to bottom and may have played a part in GM falling behind on the alternative energy movement. 3. Stagnant Profitability Looking at GMs profit we see that they are certainly struggling with respect to the size of their company. Their profit margin was about 1.5% and the ROE has dramatically decreased over the recent years dropping to 10% in 2004. This is a situation that shareholders will not be pleased with. 4. Overly Dependent on US market GM has become too dependent on the US market and must take advantage of the opportunity to expand globally. The competition is becoming too strong to focus on just one country. 5. Overly Dependent on General Motors Acceptance Corporation (GMAC) Financing GM has become too dependent on its financing program. Granted it is a great strength for GM, however they once again cannot rely solely on financing in order to turn profit, especially if they want to compete with Honda and Toyota who are rapidly growing. 6. Poor Credit Status GMs credit status has like everything else has been steadily declining. Their current ratio is just barely above 1 and their acid test is even lower. Although, I dont see them getting denied based on their credit at this point, the seriousness of the matter is certainly apparent. Opportunities Produce fuel-efficient, smaller, and higher-quality models that can attract the consumers. Chinese government condensed automotive taxes in order to encourage declining sales. In February 2009; citing declining manufacturing numbers, the State Bank of India decreased interest rates on automotive loans. Establish or Equip facilities to manufacture advanced technology vehicles that would meet up certain fuel economy and emissions standards. One of the big opportunities is to shift manufacturing to other amenities in order to produce in-demand vehicles. Manufacturing could be done in those countries where the labor as well as material cost is low. Diversification in other related and unrelated products or shifting to the hybrid electric engines. The purchasing power of consumers is increasing due to end of financial crisis 2007-10. à ¢Ã¢â€š ¬Ã‚ ¢ The firm can use the knowledge that it gained from Toyota Nummi joint venture and Saturn experience. à ¢Ã¢â€š ¬Ã‚ ¢ It should build its image and gain more share in the market with its newly build confidence regarding the customers. à ¢Ã¢â€š ¬Ã‚ ¢ New car models and designs should be introduced keeping in mind the customer preferences, because in the automobile industry, the needs of the customer are the valid puncture points that will provide profitability if concerned with delicately. à ¢Ã¢â€š ¬Ã‚ ¢ Expansion of their business processes, but also keeping in mind the preferential influence of the customers. à ¢Ã¢â€š ¬Ã‚ ¢ VEBA can help General Motors save up to $2.5 to $2.8 billion a year in cash if the process is implemented strictly. 8. Alternative Energy Movement It is obvious that GM was behind its competition with regards to the research and development of hybrid vehicles. However hybrid technology is still very much new giving GM the opportunity to once again become the automotive industrys leader in innovation and technology. 9. Continuing to Expand Globally. Recently GM saw an increase in the Chinese automotive market, which proves their needs to be more emphasis put on foreign markets. If GM can infiltrate these markets and successfully grow along with their continuing focus on the US market they will be headed in a positive direction. 10. Low Interest Rates With the right marketing strategy the low interest rates have the potential to generate an immediate increase in sales. 11. Develop New Vehicle Styles and Models This is an opportunity that will never be satisfied, meaning that GM should always be attempting to develop the automotive worlds most popular vehicles, and as we know, what is in today will be out tomorrow. Threats The automotive industry crisis of 2008-2010 was the big downturn. Now it is challenge for industry players to recover. The financial crisis of 2007-10 caused by a liquidity deficit in the U.S banking system resulted decrease in consumer wealth. The crisis mainly felt in the U.S and also affected Asian and European automobile manufacturers. Car companies from North America, Europe, and Asia have implemented innovative marketing strategies to attract disinclined consumers. Major producers, including the Toyota and Big Three offered significant discounts across their lineups. North American consumers shifted to more fuel-efficient and higher-quality product of European and Japanese automakers. Environmental politics and allied anxiety concerning carbon emissions have sharp sensitivity to environmental protection worldwide and gas mileage standards. U.S manufacturers are facing soaring gasoline prices, health care costs for an aging workforce, dependence on declining SUV and eroding market share. The company is facing very high labor and raw material cost as compared to Asian manufacturers. GM is also facing criticism on its culture and corporate practices. In 2007, its employees union went on the first countrywide strike due to which a transmission facility and two car assembly plants were closed down. à ¢Ã¢â€š ¬Ã‚ ¢ The industry although has matured considerably, but there is still room for more improvements, and due to which new entrants are entering the market even though the competition is already tough. (New entrants, not likely pose much of a threat, although Domestic and Foreign competition both act as active threats for the firm that has already gone through losing its market share.) à ¢Ã¢â€š ¬Ã‚ ¢ Regulations and legislative authorities engaging the industry more actively. à ¢Ã¢â€š ¬Ã‚ ¢ Consumer lawsuits are also present to be accounted for. à ¢Ã¢â€š ¬Ã‚ ¢ Japan being a high manufacturing ground for automobiles, is being affected by the decline in its currency Yen. à ¢Ã¢â€š ¬Ã‚ ¢ Current threat to the image of the GM is posed by the Senator Charles Grassley has accused GM for using bailout money to bailout of the loans it had taken from the U.S. and Canadian Govt. (The money used were paid, not through GMs profitability, but it was yet another loan acquired, so it is accused.) 11. Rising Fuel Prices With GM being a large producer in both trucks and SUVs, sales have drastically decreased due to the lack of fuel efficiency. The rise in fuel prices has played a significant role in creating the opportunity for development of both hybrid and more fuel efficient vehicles. As you will find with most threats, an equal opportunity will usually emerge as is the case here with GMs opportunity mentioned above. 12. Growth of Competitors GM no longer has the luxury of being the known leader in the automotive industry and faces the reality that they are in serious trouble. As I mentioned earlier Toyota took the first step in the direction of hybrid technology and has since drastically grown and become the questionable automotive frontrunner to start the 21st century. 13. Pension Payouts. Part of this threat is their own doing and the other is simply unavoidable. GM is responsible for providing generous pension benefits to its employees, which at the time seemed like a great idea, however they are now experiencing problems as more and more people begin to collect. 14. Increased Health Care Costs GM, like many large companies with quality employee health care benefits, is experiencing a large financial hit that only gets worse as time continues. 15. Rising Supply Costs, i.e. Steel Once again this threat affects the entire automotive industry and forces each company to cut manufacturing and production costs as much as possible, without taking away from the quality of the product. OVERALL POSITION The current global crisis has affected almost all aspects of the economy. It has resulted to borrowing of money by the companies from the government and General Motors (GM) and Chrysler are among these companies. GM has already borrowed 13 .4 billion from the Treasury Department but they announced that they need 30 billion in total to compensate for the declining auto market. Chrysler on the other hand needs 9 billion in total. Since the General Motors has issued to be resolved, then GM will have a hard time coping up with the crisis. Two of the major issues are (1 ) GM needs to drop their unsecured debt burden from 27 billion to 9 billion which still has to be negotiated with the bondholders and (2 ) the debt of GM to United Auto Workers (UAW ) which amounted to 20 billion . GM Chairman and Chief Executive Officer Richard Wagoners plan for the company is to pay its debt and reduce its long-term debts thus making the company economically viable. Wagoner claims that if their turnaroun d plan will work then GM will profit within 24 months. General Motors already presented their plan to the bondholders and it is up to them to scrutinize the plan and conform for a deal to be done. With the General Motor s new CEO , Mr . Frederick Fritz Henderson s determination to reorganize the company , and the US government s strong effort to support the ailing businesses , recovery would be possible for General Motors . General Motors Corporation gets into supervised bankruptcy as the new strategy upon the advise of Steven Rattner , President Obama s auto task force chief (Whoriskey . Bankruptcy is the term given once a company seeks for financial aide in form of loan from the government however , this agreement involves direct intervention and manipulation of the government in the overall operation of the company bankruptcy is another President Obama s strategy to help in the recovery of the economy of the United States . The initial impacts of this agreement between GM and US government are the firing of GM s former boss Rick Wagoner and the formulation of new business plan for submission within sixty days . The new business plan , which was submitted to the US governm ent in December last year constitutes new strategies and endeavor that will benefit in the recovery of General Motors Corporation . In the restructuring plan submitted to Senate Banking Committee and House of Representatives Financial Services Committee , new approaches are outlined with the hope to competitively dominate the market once again . CONCLUSION A SWOT analysis is a popular decision making tool in business which analyzes the strengths, weaknesses, opportunities and threats of the organization in relation to a specific objective. This decision making technique can also be used for making personal decisions and in a variety of different situations.

Gender Roles in Thailand

Gender Roles in Thailand Thailand is located in South East Asia where it is one of the oldest countries full of history and rich in culture and has been sustained for a long time, until the new globalization, it never has been colonized to other countries and has been affected by things such as religion, the senility system making younger people believe and listen to older people in the old principle and teachings. In the past Thai families have a lot of members and have very close relationships, most of the men are commonly known as a leader, working outside the home, but women are known as a follower, taking care of children and household chores. Even if nowadays the western culture makes Thai women have more freedom in human rights, working more outside the home and getting more opportunities in education, being more powerful and influential in politics and economics but because of the old cultures and Thai society men still have more effect and power and still have more advantages than women. First of all, if mentioned in Thai society as Thailand still keeps old cultures and traditions from the ancient time men went out because of the war women would stay home look after their children and families, responsible for all kinds of work on the farm as Thailand mainly produces from Agriculture. Also the senility is very important in Thailand, younger people listen to older people, child listen to their parents. Thai women still listen and believe in old principles that make Thai women stereotypes, and are very good at motherhood, love to take care of their children and families, good manners and follow their husbands as an old Thai saying, men are the front legs of the Elephant and women are the back. But according to this reason and in wedding ceremonies, the groom needs to prepare a bride-price as a gift to the brides parents in the ceremony as it has been hard work for looking after his future wife and shows the parents he has a good financial life, and can take care of the ir daughter in the future. In my opinion it seems parents sell their daughters, Thai guys are more concerned about making money rather than taking care of his wife and end up with men who possibly have several wives and still believe they can support or take care of all their wives and according to Ane (2004, p..130) The practice of keeping major wives (mia luang) and minor wife (mia noi) still exist today and when it comes to the wealthy, powerful or famous. On the other hand it will not be acceptable for women to have many husbands or even if some women remarried after divorce or the husband died, it is still unusual. In religion, most of Thai are Buddhist, a temple is the center for all activities of the Thai communities, Buddhist is very influential and dharma principle is very strict in Thai society for example women are forbidden to touch and stay privately with a monk or even if standing higher. All Thai men need to be ordained to learn Bhuddhist as a monk from the belief that they will get good virtue and via it show gratitude to their parents as well, because of Buddhist principles as explained, almost all activities in the temple driven by men and women will be responsible only in preparing foods and some cleaning, same as if they are in the house. From these reasons it makes some Thai men still believe they are a higher level than Thai women in addition to Ane, (2004, p.130) who gave an opinion that Buddhism is often blamed for inequalities women in Thailand endure. At the center of Thai culture, it is seen by some as a kind of framework for male domination. The Second mention in education. From the past, education begins from temples as there is a center of Thai culture and is taught by monks and Thai girls could not have education opportunities as boys because of the old culture and that Thai girls should learn households at home, but the system was changed after King Rama VI had studied from abroad and came up with the idea that Thai women should get education and human rights same as western women to help men develop the country. The king supported and built up schools and drove all issues necessary for example free education for children in primary schools both for male and female. Also the support from the government helps Thai people have free education in higher levels both in genders and Thai parents have more concern about the important things for getting good education as their children will get a good job and good life. Refer to Liza (2012, pp.54-55) have shown the figures from the world bank website, school enrolments for me n and women in percentage, the gender gap in primary and secondary school is decreasing rapidly from the past year 1971 to 1978 and almost the same percentage in year 1991 to 2009. On the other hand the percentage of women in the tertiary school is higher than men between year 1993-2009, that means Thai women can get education equally with men and have abilities to study higher level same as men. In the third mention in Economics and Careers, women become more influential in Economics and get more opportunities in the work place because they have more opportunities in education than they have more capacities and are able to work outside home higher than they would in the past, whereas men are more involved in the household chores and look after children instead. And also from the changing of Thai Economics, having more investments and industries effect to Thai people migrate to the big cities, women tend to work far from home than before, leaving their children with grandparents and believe they can better afford a life than staying home or working in upcountry. The women roles in the past still occur in some areas of Thailand where as Western culture still is far away but controlling family business and finances is always the common roles for Thai women even from the past until now, big or small families and even in the big city through upcountry that means Thai women are very influential in Thai Economics, more than men. In industry fields, Thai Men normally do more physical work or in heavier industries than women for example in construction, automotive and electronics but for Women more often work in the light industries for example in tourist, food production and textile industries. Because of Thai culture, religion believes and practice and also the Physical human body make most of Thai men still believe that they are higher, has abilities and work harder than women. Discrimination in working place still appear in some career according to the website the Nation news (June 27, 2012) has comment on unequally system between Thai men and women in the police and military officer. Thai women is still bad known in sex-trafficking even though its illegal in the country but still appear by some reasons such as from women immigration to the big city but too difficult to find normal job then it directs them get involved in this business. By another reason is some women go straight to do this business as they want to get easier money and Thai and Foreigner men still satisfy to pay. In my opinion, it same as normal market, it has demand and supply if dont have both then business cant be survive. Final mention in Politics, Thailand is a Democracy country with strong believe in Royal family. Thai women can vote and get in a politics position same as men and nowadays from more opportunities in higher Education, Thai women have more space and powerful in politics roles. Thailand has changed politics history and will have changed in Thai women roles following to Yinglak Shinawat is the first women Prime Minister, boost government and create a lot of campaigns to support and develop Thai women roles all over Thailand for example setting up women fund to every cities to help any activities and improve women life especially women in South of Thailand where as more Muslim culture. But other point of view, Yinglak Shinawat still get some comments about her abilities and the way to get into this power as she is a sister of Taksin Shinawat, ex-prime minister of Thailand. In conclusion, Thailand is still unequal between men and women from the reason of culture, religion and old practical, that make Thailand hard to change in the gender roles in short term. Also the new globalization effected to Thai women, need more education, more abilities and more responsibilities. It is hard thing for Thai women now that they need to be a good mother, good taking care of their family, working in households, control family financial and need to work outside home in the same time to be acceptable in Thai society and apply in new world effected from Western culture.

Computer Engineering :: essays research papers

Computer Engineering Choosing a career is very important in a person’s life. Over the past two decades, many professions have change significantly with the influx of technological developments. One needs to think about the things that interest them and what kind of lifestyle they want to have. Some things a person should think about are what qualifications are needed, what type of training is necessary, and the future need of the career they choose. Some other things to consider would be how much money they will make, what is the probability of advancement, and does the career satisfy their need for an enjoyable life. One career in the technological industry is a computer engineer. A computer engineer is a person who designs hardware or software for computers. Computer engineers do research to determine what people want and need to make their lives easier. Computer engineers sometimes work on a team to think of new ideas and concepts. Engineers generally should like activities of a technical nature, problem solving, and math. An engineer should probably like working with numbers and thinking logically. A computer-engineering career requires the most education of any career in the computer industry. Some school subjects that are helpful in preparing a person who wants to become a computer engineer are algebra, geometry, calculus, trigonometry, computer science, and English. Computer engineers need to be able to think logically, communicate ideas clearly, and work well in a team environment. To become a computer engineer a degree in computer science, engineering, or physics is required. Computer engineers spend an extended amount of time typing. A computer engineer should also expect to work long hours and enjoy working with new ideas and concepts. Becoming a proficient typist would be something to consider when a person is interested in becoming a computer engineer. In 1947 Howard Aiken, an engineer, predicted six computers would satisfy the computing needs of the U.S. By the year 1955, 244 computer systems were in use and by 1984 U.S. businesses and individuals purchased over two million personal computers. By 1994, shipments of over 47 million personal computers were made worldwide. The use of personal computers has increased rapidly over the past half-century and therefore the need for new hardware and software will keep the need for computer engineers to continue producing new products. The first position for a person becoming a computer Engineer is a Junior Computer Engineer.

Violence :: essays research papers

Media Violence   Ã‚  Ã‚  Ã‚  Ã‚   Psychological research has shown three major effects of seeing violence on television. The three major effects that many parents world wide fear are children may become More aggressive and behave in harmful or hazardous to others. Be less sensitive to the pain and suffering of others, and children may be more fearful of the world around them. Violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Children begin watching television at an early age, sometimes as early as six months, and are ardent viewers by the time they are two or three years old. The general pattern of viewing is one of the steady rise in the number of hours viewed from early childhood to preadolescence and then a sharp drop in viewing during the adolescent years. According to audience rating surveys, the typical American household has the television set on for more than seven hours each day, and children age 2 to 11 spend an average of 28 hours per week viewing. There is a growing concern in this country about teenage violence and how it is connected to the violence seen on the television. The impressionable youth of America somehow fall victim to spending many hours a day watching television and is exposed to violence. Studies show that the average child has witnessed eight thousand murders before they actually finished elementary school. Most of the shows that the younger generations watch contain some vi olence. Several years ago when Power Rangers was first Broadcasted, it had a great effect on the younger population concerning violence. Many children began trying to imitate these so called â€Å"Heroes.† Three out five children, eight-six percent males had a tendency to want to rough house with the other children and or had outbursts of violence. Of course, conditions in society, does not make it easy to pull a child away from the television. Parents work and most families cannot afford to have a parent stay home and watch the children. This situation is understandable and does not necessarily mean that parents do not care for their children. Parents regardless of the situation should try to be as involved as much as possible. Parents should take time out to speak to their children about certain programs they might come across while viewing the television. Parents should also view programs with their children so they can get a better understanding of what their children see when they turn on the television.

Harmful Algae :: Geology

Abstract The purpose of this term paper is to provide information about the different kinds of algal blooms and their effect on our environment and ourselves. There are still a lot of things that are not known about the algal bloom phenomenon, and many different hypotheses have been presented to explain these. Throughout the course of this paper those hypotheses will be presented and discussed, allowing the reader to derive their own opinion about the origin of algal blooms and what will happen in the future. table of contents Table of Contents I. Harmful Algae II. What are Algal Blooms and Red Tides? III. Why do Algal Blooms occur? IV. What are the effects of Algal Blooms? V. Where and how often do Algal Blooms occur? VI. Resources I. Harmful Algae All algal species are not harmful. Only a few out of the thousands of species are associated with the phenomenon known as an algal bloom. These algae fall into two categories. The first category of harmful algae produces toxins that are released when ingested by animals or humans. The dinoflagellate Alexandrium tamarense (left) and the diatom Pseudo-nitzschia australis (right) are examples of toxin producing alga. The other category of harmful algae kill without toxins. These are equipped with structures such as spines and serrated edges that allow them to lodge in fish gill tissues. When this occurs it causes irritation which leads to overproduction of mucus which eventually leads to death. This Chaetoceros species (above) is an example of an algae that kills by using specialized serrated structures. back to table of contents II. What Are Algal Blooms and Red Tides? Algal blooms are when algae grows at a fast rate and accumulate near the surface, hence the term "algal bloom". The term "Red Tide" is a misnomer because it has nothing to do with the tides. It refers to a specific type of algal bloom that occurs when certain species of phytoplankton that contain red pigments "bloom" causing the water to look red. Red Tides are usually not harmful. The California Noctiluca Bloom is an example of a Red Tide back to table of contents III. Why Do algal blooms Occur? Scientists aren't exactly sure of how or why algal blooms get started. One theory is that when temperature, salinity, and nutrients reach certain levels there is a massive increase in the amount of algae.

Deception Point Page 66

The old man turned off the television. â€Å"NASA claimed Dr. Harper was not feeling well that night.† He paused. â€Å"I happen to think Harper was lying.† Lying? Sexton stared, his fuzzy thoughts unable to piece together any logical rationale for why Harper would have lied about the software. Still, Sexton had told enough lies in his life to recognize a poor liar when he saw one. He had to admit, Dr. Harper sure looked suspicious. â€Å"Perhaps you don't realize?† the old man said. â€Å"This little announcement you just heard Chris Harper give is the single most important press conference in NASA history.† He paused. â€Å"That convenient software fix he just described is what allowed PODS to find the meteorite.† Sexton puzzled. And you think he was lying about it? â€Å"But, if Harper was lying, and the PODS software isn't really working, then how the hell did NASA find the meteorite?† The old man smiled. â€Å"Exactly.† 77 The U.S. military's fleet of â€Å"repo† aircraft repossessed during drug-trade arrests consisted of over a dozen private jets, including three reconditioned G4s used for transporting military VIPs. A half hour ago, one of those G4s had lifted off the Thule runway, fought its way above the storm, and was now pounding southward into the Canadian night en route to Washington. Onboard, Rachel Sexton, Michael Tolland, and Corky Marlinson had the eight-seat cabin to themselves, looking like some kind of disheveled sports team in their matching blue U.S.S. Charlotte jumpsuits and caps. Despite the roar of the Grumman engines, Corky Marlinson was asleep in the rear. Tolland sat near the front, looking exhausted as he gazed out the window at the sea. Rachel was beside him, knowing she could not sleep even if she'd been sedated. Her mind churned through the mystery of the meteorite, and, most recently, the dead room conversation with Pickering. Before signing off, Pickering had given Rachel two additional pieces of disturbing information. First, Marjorie Tench claimed to possess a video recording of Rachel's private deposition to the White House staff. Tench was now threatening to use the video as evidence if Rachel tried to go back on her confirmation of the meteorite data. The news was particularly unsettling because Rachel had specifically told Zach Herney that her remarks to the staff were for in-house use only. Apparently Zach Herney had ignored that request. The second bit of troubling news dealt with a CNN debate her father had attended earlier in the afternoon. Apparently, Marjorie Tench had made a rare appearance and deftly baited Rachel's father into crystallizing his position against NASA. More specifically, Tench had cajoled him into crudely proclaiming his skepticism that extraterrestrial life would ever be found. Eat his hat? That's what Pickering said her father had offered to do if NASA ever found extraterrestrial life. Rachel wondered how Tench had managed to coax out that propitious little sound bite. Clearly, the White House had been setting the stage carefully-ruthlessly lining up all the dominoes, preparing for the big Sexton collapse. The President and Marjorie Tench, like some sort of political tag team wrestling duo, had maneuvered for the kill. While the President remained dignified outside the ring, Tench had moved in, circling, cunningly lining up the senator for the presidential body slam. The President had told Rachel he'd asked NASA to delay announcing the discovery in order to provide time to confirm the accuracy of the data. Rachel now realized there were other advantages to waiting. The extra time had given the White House time to dole out the rope with which the senator would hang himself. Rachel felt no sympathy for her father, and yet she now realized that beneath the warm and fuzzy exterior of President Zach Herney, a shrewd shark lurked. You did not become the most powerful man in the world without a killer instinct. The question now was whether this shark was an innocent bystander-or a player. Rachel stood, stretching her legs. As she paced the aisle of the plane, she felt frustrated that the pieces to this puzzle seemed so contradictory. Pickering, with his trademark chaste logic, had concluded the meteorite must be fake. Corky and Tolland, with scientific assurance, insisted the meteorite was authentic. Rachel only knew what she had seen-a charred, fossilized rock being pulled from the ice. Now, as she passed beside Corky, she gazed down at the astrophysicist, battered from his ordeal on the ice. The swelling on his cheek was going down now, and the stitches looked good. He was asleep, snoring, his pudgy hands clutching the disk-shaped meteorite sample like some kind of security blanket. Rachel reached down and gently slipped the meteorite sample away from him. She held it up, studying the fossils again. Remove all assumptions, she told herself, forcing herself to reorganize her thoughts. Reestablish the chain of substantiation. It was an old NRO trick. Rebuilding a proof from scratch was a process known as a â€Å"null start†-something all data analysts practiced when the pieces didn't quite fit. Reassemble the proof. She began pacing again. Does this stone represent proof of extraterrestrial life? Proof, she knew, was a conclusion built on a pyramid of facts, a broad base of accepted information on which more specific assertions were made. Remove all the base assumptions. Start again. What do we have? A rock. She pondered that for a moment. A rock. A rock with fossilized creatures. Walking back toward the front of the plane, she took her seat beside Michael Tolland. â€Å"Mike, let's play a game.† Tolland turned from the window, looking distant, apparently deep in his own thoughts. â€Å"A game?† She handed him the meteorite sample. â€Å"Let's pretend you're seeing this fossilized rock for the first time. I've told you nothing about where it came from or how it was found. What would you tell me it is?† Tolland heaved a disconsolate sigh. â€Å"Funny you should ask. I just had the strangest thought†¦ â€Å" Hundreds of miles behind Rachel and Tolland, a strange-looking aircraft stayed low as it tore south above a deserted ocean. Onboard, the Delta Force was silent. They had been pulled out of locations in a hurry, but never like this. Their controller was furious. Earlier, Delta-One had informed the controller that unexpected events on the ice shelf had left his team with no option but to exercise force-force that had included killing four civilians, including Rachel Sexton and Michael Tolland. The controller reacted with shock. Killing, although an authorized last resort, obviously never had been part of the controller's plan. Later, the controller's displeasure over the killings turned to outright rage when he learned the assassinations had not gone as planned. â€Å"Your team failed!† the controller seethed, the androgynous tone hardly masking the person's rage. â€Å"Three of your four targets are still alive!† Impossible! Delta-One had thought. â€Å"But we witnessed-â€Å" â€Å"They made contact with a submarine and are now en route to Washington.† â€Å"What!† The controller's tone turned lethal. â€Å"Listen carefully. I am about to give you new orders. And this time you will not fail.† 78 Senator Sexton was actually feeling a flicker of hope as he walked his unexpected visitor back out to the elevator. The head of the SFF, as it turned out, had not come to chastise Sexton, but rather to give him a pep talk and tell him the battle was not yet over. A possible chink in NASA's armor. The videotape of the bizarre NASA press conference had convinced Sexton that the old man was right-PODS mission director Chris Harper was lying. But why? And if NASA never fixed the PODS software, how did NASA find the meteorite?

Fauquier Gas Company Essay

Fauquier Gas Company, is one of the nation’s 440 gas companies, served an area where land use was changing from agricultural to residential and commercial. The company is beginning a new project that consist of having 3  ½ miles of lines ready to be hooked up by September. This is another one of the demands that Fauquier have on their hands not including the additional 10 lines that they plan on starting for next project. It takes great deal of engineers and contractors and constructions workers to meet this deadline, not to include precise planning. Mr. Clive Byers is the construction project manager, Mr. Charlie Buck is the design superintendent, Pat Wilson is design engineer, Sam Law is project engineer, and Mr. Bill Murphy is the manager of supply management. All of these individuals are under management of the vice president of operations for the company. These individuals play a huge role in meeting all requirements and specifications for this project. In order to meet all the deadlines into building this project all parties involved have to communicate effectively. Mr. Murphy is responsible for ensuring all the supplies that goes into ordering is placed and delivered in a timely manner. Mr. Murphy has ran into a road block, he is unable to retrieve the purchase request for the pipeline. Pat Wilson, the design engineer who is in charge of going through all the specifications has change the diameter of the pipe to 24 inches. Mr. Murphy asked why they change in the wall thickness and length. Wilson informed him that the operation of the line would be governed by less stringent specifications, making the wall thickness  ¾ inches and the length would be 57 feet. Pat was considering cost as a role in the project based on her design and that lead to the change in the specifications. As the specifications is getting sorted out by Pat Wilson, Mr. Murphy was getting concerned about the economic consequences and the schedule impact of the proposed changes in wall thickness and length of the pipe. Mr. Murphy is being faced with many logistical and supply problems due to not having the purchase request. Mr. Murphy has done projects before and understands the lead time that he needs to place orders in order to get supplies delivered. There is already a time line to break ground and start construction in June. Mr. Murphy last communication with Pat Wilson was on April 14 and without the specifications being worked out accordingly Mr. Murphy is unsuccessful with meeting his deadline with the companies who supply the pipeline and  wrappers. Mr. Murphy should just contact Mr. Buck the superintendent for the design department and try to figure out how the process can be expedited. If customers are expecting their gas pipelines to be hookup by a certain deadline then I feel that since Fauquier is trying to branch off and do commercial property then they need to meet all deadlines in order to have a good review. It seems although the team of people are not communicating and instead of keeping each other informed of the process that leaves Mr. Murphy reaching out to figure out what is the hold up with the design specifications. To fix this issue I feel like the superintendent should have put deadlines on all the departments so that everyone would have adequate enough time to prepare and plan. Mr. Murphy has been asking for purchase request since over hearing a conversation at lunch that took place in January. There is no reason why he should still not have what he needs after speaking with Pat Wilson in April about the specifications. If deadlines are in place and meetings are being made every two weeks with updates then I feel like they would be able to break ground in June and the supplies would have already been on order and delivered in a timely manner. 1.What are the key facts? Mr. Murphy is responsible for the purchase of materials used in the gas distribution process such as fittings, pipes and meters. Mr. Murphy is also responsible for the procurement of furniture, stores management, materials forecasting and control, systems and forms. Fauquier Gas company has a deadline to have 3  ½ miles of lines ready for hookup by September. Mr. Murphy is concerned about being able to find a supplier who could deliver 3  ½ miles of large diameter pipe. 2.What is the problem? Mr. Murphy is unable to process the order for the project to receive the supplies in a timely manner for the construction to begin in June due to the design team and the superintendent Mr. Buck. 3.List and discuss three alternative solutions. Mr. Buck needs to have meetings in relation to the status of the project and  the specifications. He needs to set deadlines, due to a large number of workers that are involved in this project to ensure that everyone is meeting the requirements for the project to begin in June and be finish by September. 4.What is your recommended solution? To fix this issue I feel like the superintendent should have put deadlines on all the departments so that everyone would have adequate enough time to prepare and plan. Mr. Murphy has been asking for purchase request since over hearing a conversation at lunch that took place in January. There is no reason why he should still not have what he needs after speaking with Pat Wilson in April about the specifications. If deadlines are in place and meetings are being made every two weeks with updates then I feel like they would be able to break ground in June and the supplies would have already been on order and delivered in a timely manner.