Analysis Of Ford Motor Company ( Fmc ) Essay - 991 Words

Introduction Ford Motor Company (FMC) was founded by Henry Ford in June 1903. FMC was a legend in the United States vehicle manufacturing industry because FMC was the first vehicle manufacturer who developed an assembly line concept for massive production of vehicles. Not only produce the vehicles for domestic use, FMC also manufactures trucks, buses, sports vehicles for racing, and even M4 Sherman tank during the World War II. The demand of motor vehicles increased day by day during 21st century. FMC expanded its market globally, including the oversea selling points and oversea manufacturing plants. To fit the customers’ needs locally, different model of vehicles have been developed in different regions. The global car industry’s characteristics The competition of global car industry is intense. Competitors are from all around the world, such as from Germany and Japan. They divide the market into several segments: youth cars, family cars, business cars, luxury cars, and high fuel efficient cars. The maturity stage of the industry life cycle has been changed to fit the changing needs of customers. With the rapid development of technology, vehicles can be completely gasoline free: electric car and hydrogen car; or hybrid car: gasoline and electric fuel combination. Moreover, the purchase power of customers has been shifted from strong to being rational because of the global economic downturn. Price and fuel efficiency are the first consideration when they are buying a car.Show MoreRelatedCase Study : Ford Truck Marketing Strategy1650 Words   |  7 PagesF150 Ford Truck Marketing Strategy Rugged, stylish, comfortable, economic, and most of all, dependable. The Ford F-150 is the pickup truck that changed the nation. From its very beginning, the Ford truck has taken care of its owner’s necessities from hauling hay to visiting family and friends. 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